After listening to the news! The largest Retail store The Hyperstar completes their construction work and inaugurated their mart for acquiring huge business in the Heart of Pakistan*, Indeed I am really glad and with immediate response I shared this news among my friends, colleagues, and with my classmates. As a Business Administration student and a nationalist it‘s a great news for myself and for my fellows as many among us wants to be a Entrepreneur- fed up off job and not getting desired salaries.
One of the view suddenly coming in my mind is if huge investments are coming here in Pakistan even the situation is called us a chaotic one from decades, with so many of the crisis following us mainly in energy sector giants of the world market are taking keen interests still it clearly means the situation is not that chaotic as it is stated generally.
If they can do big things, we can do small things too…..
The investment behind the Hyperstar is a joint venture between the world second largest retail business French operator Carrefour and Dubai based Abdul Majid al-Futtaim group.
The investment from the Dubai based company is not new in Pakistan but the response of French company due to the potential in the retail market of Pakistan is really remarkable. The one of the kinds of expandable investment in Karachi as one of the stores of this chain is already started two-year back in Lahore.
The company has already invested $25 million for their Lahore store and $15 million for Karachi. The existence of calamity and risk of losing the investment due to the law and order situation here in Pakistan stopped so many investment before, but this time giants can’t resist to invest their.
The investment in the past in the retail sector MAKRO and German company METRO Cash and Carry getting a great turn over from the market also expanding business in the major cities of Pakistan. The act of the foreign investors mainly from Germany, France and U.A.E Encourage investors to be in the ground that there is too much for the businessman.
The Pakistani retail market estimated $42 Billion and rapidly growing viewed as an attractive opportunity for foreign investors. The another important prospect of the market is the huge volume of young generation in the Pakistani Market youth wants to see new and quality products and definitely consume up to their most capacity. The consumer behaviour and demographic having vital importance to drive the market in that context Pakistan is the precise choice of the Investors.
Hyperstar Karachi spread over 100,000 plus square feet in Dolmen Mall Clifton and display 30,000 products which is the evidence of huge investment in the economy as well opening new job opportunities.
The Hyperstar extracted around Rs 1 Billion in the starting year of the Lahore Branch and in the recent year its reached upto Rs 3 Billion. This kind of the response really intends them to do something big in the Karachi. In their strategic plan they want to expand the branch network in Lahore with three more stores and three stores in Karachi, In Karachi one spot is at Lucky One Mall near UBL sports complex the opening of the branch as stated by the official of Hyperstar is linked to the construction work and other formalities to start the new spot.
The example of the local investments Engro Foods which is also segmenting the market of FMCG in foreign countries is a vital step to give ease to more local investors as well as foreign investors that there is too much for all.
So far it is about second world largest retail leader but when analyst expand their approach to the world largest retail giant The Wal-Mart the spokesman of the Wal-Mart get defensive and focus on silence.
What the silence is for! Is just to take some time to find the best potential in the market, the spokesperson of the Wal-Mart while comparing the retail market and rule regulations of investment in the country comparing it with neighbour India, stated Pakistan on an upper edge.
The plan they have “We want to concentrate our recent investments and look for the markets where customer wants to see us and we will grow up” the statement by the Megan Murphy spokesperson of Wal-Mart.
Pakistani Market comprises of different classes Lower, Medium and Upper generally categories in three state have huge potential if it is segmented well what we generally know about our market atmosphere everything** here can be sold easily.
It’s great news for the Pakistan’s regime perspective after the big bids in the past for cellular license by the cellular companies, it’s very pleasant to see such real scenarios that the emerging retail market here in Pakistan attract enormous investments around the world from Europe to Gulf the demand of the situation is to flourish the market, infrastructure and supply chain process from the rural area to get distinctive advantage from the neighbouring countries to magnetize the giant players of the Entrepreneur market to come out in fields to play and perk up the standards of our people.
Crucial moment for the Pakistani Regime to Hold the Time!
They can prosper to magnetize capital to walk by here and stay longer and longer.
InshaAllah!!!!!!
Karachi*
Any type of Quality (China stuff also) **
Obaid ur Rehman